Showing posts with label Marathi Issue. Show all posts
Showing posts with label Marathi Issue. Show all posts

Saturday, 6 February 2010

"Attack the leaders"

Why do you see Amitabh Bachchan being attacked again and again by politicians? Why MNS drags him is meaningless issues? Why SRK is attacked on his IPL selection statement which wasnt contradictory to patriotism? And at the same time, why SRK has accused ShivSena of dirty politics? Why only Indians are attacked in Australia? Why at the global level US, Russia, Pakistan, Iraq are found attacking India and Indian leaders again and again?

Earlier it was between Khans now it is between AB and SRK, Chetan Bhagat and 3 idiots, only Tiger woods over infidelity, Mukesh Ambani over KG basin, Tatas over Singur, Steve Jobs over iPad, n number of cases in every walk of life. If you ask Shivsena, MNS, BJP, RSS some other acronyms, "What are you fighting for?" I bet, they wont have an answer! They just want to attack anybody who has visibility and can help them in their pursuit.

In the marketing parlance it is called "Attack the leader." It is one of the easiest way to take your words to the world. Any leader in his industry/ segment is dominant. He decides the pace, direction and sets the rules and trends. When you attack a leader, you are elevating yourself close to that leader's position, temporarily. The world gives you ear. And in a subtle way your work is done. When Mamata Banerjee created issue with Tatas over Singur land, she knew, it is not worth fighting against the business behemoth. But she got the coverage, she was heard. She retracted from her stance later, is a different story. The movie My Name is Khan cannot get a better marketing than what it has got! Look at Sarkar, Gangajal or some other movies. If you look around yourself, you will find either people have mastered or are trying to master the art of attacking the leaders.

fOoD fOr ThOuGhT: When ever you find any leader getting attacked, understand the motto. Hmmm, that means if I want to get famous, I should attack some political or business figure or ideology. Hahaha... Its not a child's play. When a leader retracts, you need to be fully loaded because 100% of the times, the attacker is at fault. For you guys, if you look at everything from "attack the leader" angle, you will always find it applicable!

Friday, 22 January 2010

AAL IZZ NOT WELL!


We get to see Maharashtra politician in the media, more often these days and for the wrong reasons and dirty politics. When I say dirty politics, I know that politics is meant to be dirty, cutting each other, backstabbing, moaning, pleading, killing, hugging, blowing, tugging, smoking, snorting, shooting, stealing but when I get to hear the "Marathi Language or Marathi Manoos" topics, I feel sad about the new lows our Indian politics is hitting.

Mararashtra is a state with great history, land of braves who fought for Independance, equality, justice. The only worth brand ambassador of the country "Sachin Tendulakar", hails from the same state. My heart sinks when you hear, "Only Marathi people will be given new taxi licenses and marathi people means domicile of Maharashtra for 15 years and should have knowledge of Marathi", "80% reservation for marathi people in private and public corporates", "Use marathi, when in maharashtra", etc. Politicians actually need to go to some kind of school, where they are taught their roles and responsibilities and how to execute them. They need to learn few lessons about clean governance.

Why Mr Chavan has retreated from his statement of giving taxi licenses to "Only marathi" to "Marathi, Hindi and Gujrati" speaking peole? Possible explaination could be Marathi being state language and Hindi being the national, then why gujrati? Because it might hurt the sentiments of gujratis who play major role in investments in mumbai, who drives the economy of the state to a large extent! I feel pity of such politician! Development, roads, infrastructure, education, power, food, inflation, water...there are n number of issues to resolve but seems Marathi is there favourite! It is easier to play emotional cards and lure we, the foolish voters!

This marathi and reservation issue is spreading n number of diseases in the society: To name a few:
1. The way of our thinking has changed. We dont confront openly to people but at the back of our mind, "he is gujrati, he is marwadi, he is marathi...ohk he is from bihar, etc" goes on.
2. The level of corruption will reach to new highs due to reservations.
3. The competitive spirit will decrease and it will encourage buttering and babu giri.
4. People will focus more on ends rather than means. It is always the case, but such measures will promote ir further.

Imagine a situation if Sardarji's are denied to run taxis in UK or AUS. If mallu's are denied work outside Kerala. I dont wont to hurt anybody's sentiments but if people come to maharashtra, leaving their family behind, sacrificing so much just to work and if they have to face such ugly politics, I wonder what will happen 20 years hence.

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