Autobiography of a Monday! :)

“I am Monday. Just like my any other sibling, I have my own existence. I don’t know my fault but somehow I find most of the people cursing me for my existence. They begin as early as morning when they find difficult to get up. “Why does Monday needs to come?” They say ‘Sunday is cool, Monday is fool’. They want to colour me! 'Monday Blue' I don’t mind with the colour, blue is my favourite. But the association and real meaning of Monday Blue disheartens me. I give people a sick feeling! Really?

School going kids wait for me to arrive, on the eve of their school opening or re-joining. They are thrilled that Monday would come and they would wear new uniforms, new school bags, new classroom, and new books! This excites me and I get thrilled. But once the life becomes routine, they start hating me. They start crying or cribbing as I approach. They love my siblings Saturday and Sunday more. I am jealous of Sunday. Kids wait for Sundays to arrive. They get special breakfast, special weekend meal and outing with parents. But as the Sunday night approaches, and I gear up to welcome them, they discourage me. I feel sad.

The case isn’t different with the grown-ups. They do behave like kids only. For colleges going students, my sibling Sunday is the mostly awaited one. They unwind, they relax, cherish the day. I am always considered as dreadful because they have submissions and tests. Is that my fault? Is it my fault that you don’t go on a date on a beautiful Monday evening! Have I ever said no to celebrate! If your birthday falls on a Monday, you celebrate it in advance and again chose Sunday over me. All feasts and gatherings are scheduled on Sunday making it feel more important. Even I want to be a part of your cherished memories. But GOD has chosen a different life for me.

The working professionals are set of people who believe I should not exist at all! In fact they are all the more weird in their behavior. They call my brother Friday as ‘Friday fever’. They unwind in the evening. Meet friends, party hard and break free. In their conversation they always mention that on last ‘bloody Monday’ boss did this, boss did that! I wish they could associate more good things than bad experiences with me. It’s not that I only know people who curse me. There are people who wait for me like anything. There are kids who miss their school prayer on weekends. They love wearing school uniform. Riding bicycle to school and back home gives them adrenaline rush. There are people who love their work so much that they eagerly wait for me to arrive. They are all geared up and look forward for meeting me. And then there are people who have their own vested interest. They like someone at their work place. So just to have a look or talk to that person, they want me to arrive soon.

But look at me. I lead the work life from the front. I am the one who sets the ball in the rolling from a full stop. I ensure that my other siblings, to follow me, do not have any issue. Small daily wage earners begin the week optimistically. Teachers and professors are all set to begin the week with all new enthusiasm. Traders and investors get busy charting their action for the week. Other professionals look forward for doing their best, starting Monday. This feeling encourages me to come after every Sunday, despite the fact that most of you guys hate me!

If you really agree with me till this point, you would like to try out these things. Again I am trying to help you so that you enjoy me a bit more. Plan what you want to do on Monday and subsequent days on the last Friday, beforehand. This will give you clarity for an upcoming week. Listen to songs when you are getting ready on a Monday morning. Indulge yourself into your favourite chocolate right in the morning, before breakfast. Wear your best dress. You guys are smarter than me and can think better than me. So you can brighten this day too by showing your creativity!

fOoD fOr ThOuGhT: I want to see you smile and enjoy me as much as you enjoy a Friday, Saturday or a Sunday! Why can’t you play on Mondays? Why can’t you indulge in shopping on some Monday? Why can’t you watch movie with your loved ones on a Monday evening? Long drive? You can celebrate me also, can’t you?"

Did you shop from Coca Cola Footware or Mercedes Benz book store?

Apple Inc. A word enough to keep the techno savvy world on its toes. Innovation is what you look for after hearing the brand name. McDonalds’: I M Loving it – first thought in mind, a burger with cheese slice peeping out from the circumference, Coco cola – comfort, lifestyle, enjoyment! Nokia, Google, IBM, Toyota, Disney, Intel, Mercedes Benz, Jaguar, Cisco, BMW, Honda, Nike, Sony, Citi and I can go on and on! Yes, these are world’s best of the brands and the brand name reminds sweet memories associated with the products. It is about lifestyle. Happiness. Comfort.

Would you like to buy clothes from Tata clothes Limited or Tata Apparel Unlimited? How about Maruti Book store? Microsoft Shoes? Did you try new Bata Laptops? You must have tried Philips Jewellery? Oh, how can you miss Accenture watches? Haven’t tried yet! How about Colgate coconut Oil? Amul Dantmanjal? Very effective manjan and keeps your teeth utter butterly deliciously white! I bet you must have tried Birla Milky Bar? I know you are planning to give your girlfriend an Audi diamond ring! I suggest you rather don’t even think of doing that. Neither would you get the girl nor would you get your diamond ring back. So what exactly do I want to say? Why I am trying to tarnish some of the world’s biggest and bestest brands! The case in point is Reliance Industries (Mukesh Ambani) and its brand extension strategy. Out of place to say the least!

Brand extension is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. A company tries to do this to leverage the already created brand image. For example, LG – Television, Refrigerator, Mobile phone. The company has an image of high quality electronic durables. So brand extension helps it in establishing products in different product categories. Another example could be Park Avenue: Shirts, After Shave, Belts, Soaps and Razor. Consumers associate the image of a new product with an existing product under same brand.

Now, Reliance Industries, which requires no introduction, is usually associated with Petroleum, oil and refinery. The solid brand associated with execution, efficiency, propelling high growth for the economy. The brand extension of Reliance to ‘Reliance Fresh’ is in itself diluting the value of Reliance Industries. Reliance Digital – doesn’t connect with electronics. The dot on the letter ‘i’ in Reliance symbolises a drop of oil. How would Reliance digital appeal to techno savvy youth of the nation? It is difficult to associate same brand with as diverse businesses as oil, books, clothes and jewellery. Each product has different emotional appeal which a same brand cannot address. When we say Airtel, the fantastic Airtel music composed by AR Raheman, rings in our ear.

Products name should have emotional connect. Emotions drive us to buy more. No matter how many Levis Jeans somebody has, he would go for one more. A Nike shoe gives satisfaction to my legs. Apple iPhone gives a style statement to the users. Would you ever leave your home to shop from ‘Reliance Footprint’, a footwear concept, ‘Reliance Jewels’, a jewellery concept, ‘Reliance TimeOut’, a books, music & entertainment concept? There are the Cross Words, Westsides, Pantaloons, and Mobile Stores! Why would you want to indulge in shopping that won’t give you ‘that’ satisfaction! And Reliance offerings dosen't end here. ‘Reliance Living’, a homeware, furniture, modular kitchens, furnishings concept, ‘Trends’, an apparel & accessories concept, ‘Reliance Wellness’, a health, wellness & beauty concept, ‘iStore by Reliance Digital’, an exclusive Apple products concept!

I respect Mr Senior Ambani for pure vision, planning and execution. If he wants it, he does it! The big thinking! But sometimes you need to put emotions into product apart from money, reach and power. The brand extension ‘Reliance’ to clothes and book store won’t ever allow them to emotionally connect with people.

fOoD fOr ThOuGhT: The process of creation of a brand image sometimes takes decades. Possession of successful brands give people confidence. They see their projections in the brands they hold or possess. If the brand extensions have no advantage over competitive brands in the new category, then it will fail. Hope somebody from Reliance Industries is reading this!

Run Forrest Run!!!

It all started with a small presentation in my office. The BU (Business Unit) Head’s personal fitness trainer was enlightening us on how much important it is, to keep fit. It was a detailed presentation with Q&A taken by the BU head himself, who himself is a fitness freak and always participates in Mumbai Marathon, atleast.

It was decided to reach the Juhu Beach (Mumbai) at around 5:30 am the next day. I was joined by couple of senior managers to start with. (It became possible to reach there and experience the “phenomenon” because of them.) The number of members increased gradually as we shared our experience in the office and people got excited.

As we started from our respective places to reach the beach, the roads were empty, a rare sight in Mumbai. We could easily speed up. The excitement was gushing through inside me and it kept my thoughts of “wouldn’t it have been still beautiful, if I would have been sleeping in my cosy bed, back home!” But somewhere I knew it was worth giving a shot. As I was with some of the very senior people of my company on my way, initially there was a bit of hesitation and kind of searching for common topics to speak on. “Small talk”, my mind gave me the solution.

First morning as we reached the beach, it was scary dark outside. The car haulted and the engine stopped burning. The radio stopped singing and the headlights rested. The deserted narrow lane looked at me intently. The night was staring back into my eyes, trying to frightened me, after all I was the one who was trying to trespass it without prior intimation. We somehow came to terms and I moved closer to the sand. As we passed through the narrow lane towards the beach, what a sight it was! A through delight! Nature at its best! The sky was majestic bluish dark in colour, kissing the sea at the horizon. It was kind of divine union of love. The waves, small and big moved in some kind of rhythm, probably wanted to say something. Wind travelling all over the sea, when touched my face, I felt a welcome gesture! I was amazed!

I had not seen Juhu beach so beautiful and so empty, any time before. I met other members of the club, the couches and we got started. We did warm up exercises. The couch explained us how to co-ordinate between movements of hands and legs, when in motion, the body posture while jogging. The difference between walking, jogging and running, the breathing techniques. Importance of having a runners shoes, everything, very softly and precisely. And above all, importance of talking to yourself, the one think that keep s you going when in long race, in life and otherwise! The initial targets looked far and doubts surfaced me, but as I got started, nothing was far from reach.

Personally speaking, I always use to wonder why do people run? What is the motivation? What is the satisfaction they derive? I can understand you score runs when you play cricket, win sets in tennis, settle scores in boxing, but what in running? Day one gave me all the answers. When you run, you speak to yourself. You actually start meditating and running becomes mechanical after a point of time. The sense of satisfaction after completing 8Kms or 10Kms is immeasurable with even a century hit in cricket. You achieve your target; you prove mettle of your body! From 100m, it increases to a km to 8 kms to 10 kms to half marathon and full marathon! Till date, my roommates do not believe that I could run 8km (To and fro of Juhu beach from one end to another) or more. Simply because they never realised that it is achievable. And believe me once you get started, you can become a Usian Bolt or even better!

We had different styles of running each time; variation is speed or strides, etc. We use to do power exercises to build stamina, group exercise to build sense of belongingness and motivation, couch-talk for building confidence. The couch is certified and trained and an expert in mentoring.
Apart from providing fun, fitness and being close to the nature, it helped me in understanding myself better. I still remember one statement of our BU head, he made on the day of presentation, “Come and experience. We party every morning for 2 hours and each day is different!” So true!

fOoD fOr ThOuGhT: Try running for a week under guidance, you will never want to quit it. It will make your day, you would feel refreshed whole day, up and raring to go!

PS: The title of the post is ‘Run Forrest Run’ because the single phenomenon of running changed Forrest Gump’s life in the movie “Forrest Gump” also happens to be among my favourites.

The biggest enemy of the 'beautiful game'!

The beautiful game - Football has gripped the world like never before. Millions of enthusiast are glued to the television, sports magazines are selling like hot cake and bloggers are busy updating blogs moment by moment. Not only human beings but also animals are following the beautiful game. Paul - the octopus is garnering more views than even some of the highest paid football strikers. Truly hat off to the sport and its spirit.


In India, the matches are telecast in the evening and at late night. Though the football fever caught me lately, I always try to make home for the evening match, atleast the second half. I am forced to miss all the late night matches as I am suppose to wake up early and reach office early. (That's the reason I missed Brazil in action, this season.) Though I am an Argentina supporter and post its debacle, started supporting Germany for its truly beautiful and skillful game. It was wednesday evening, I reached home in the evening, as usual. We friends sat for dinner together discussing various stuff, from office to current bandh to sports.

After a while, Amol asked me, "Was I going to watch late night match between Argentina and Germany?" Now, Amol is a guy who is mad about sports in general and specifically football. He returns home early, take a nap for 2 hours to catch the late night matches.

I replied blankly, "No, as you know, have to get up early. Even at office some critical issues are going on, can't be late." I wasn't knowing what's gonna come for me from him, at that point.

He aggressively replied, "You are supporing Argentina, why aren't you going to watch it? After all this is the last time you could see a football world cup match live?"

I got puzzled, so thus everyone, I guess.

I asked,"Last time? Why? Why last time live? Why won't I be able watch late night telecast, the way I can do now?"

He said, very thoughtfully, "The next football world cup is going to happen after 4 years from now. By that time, you would be married. So how the hell could you see late night matches live? You would be thrown out of your own house if you disobey your would be wife!"

Nikunj replied very hopefully, "What made you assume that girls dont like football? Havent you gone too far in your planning? My girl friend is different. She appreciates it"

Even I opposed him. "Girls are not like that. Few compromise here and there is ok. And I have lot of female friends who stay awake to watch matches and keep updating their FB status message every few seconds!"

Amol replied sarcastically, "Just wait and watch!"

Initially everybody laughed and made fun of him, but I just thought how much this guy has thought about future! He was talking as if he is very experienced guy. His words were worth pondering on. And thud, his words pinch me, is this the last opportunity?

Over the food we formuliased various strategies as to how to deal with such a serious issue! We narrowed on few solutions, after all impossible is nothing! But none of the idea was practical. I still don't know if the would be (though I am not in hurry and haven't been thinking so seriously about it) dosent like watching late night football, what exactly happen!

fOoD fOr ThOuGhT: Do you guys have some solution for the issue discussed? For the female readers, how do you deal or plan to deal with such situation? For the male readers, do you fear the way I am fear now? Laugh out loudly!

PS: My biggest appologies to all the female readers out there. Take this on a lighter note, but the thoughts do scare.

The right manager!

Who is the best manager in the world? Who has proved his efficiency? Who has delivered month after month and year after year? Someone who has out performed given any situation? Recession or markets at peak, this manager hasnt blink ever! Top line, bottom line, resources, etc.


I know, by now you would have guessed few names and I know you all would be wrong! You may be biased with some legend and give some answers. You may say Jack Welch was the best manager in the history of mankind. Somebody might say, “Was Lord Krishna in Mahabharata any less?” “Indira Nooyi, how about her?” Hitler, Churchill, M Gandhi, John Sculley, Steve Jobs, the list may go on and on but what is the right answer? Who is The One! Who has made everyone proud? You don’t have took into the history and weigh the numbers, the best manager in the world is hands down, the “moms”. You might be calling her “mummy” or “mother” or “aaii” or something else. You may call her by any name, the qualities are unmatchable.


So what does a mom do? Why is she undoubtedly the best manager? It’s not a rocket science! And you know what; she doesn’t need to do MBA, MTech, a certification, PMP, PhD, etc. It is something god gifted! Oh, am I saying she is different than God? I don’t want to commit a crime by saying that! She would understand things just by looking at you, just a “Hello” on the phone will tell her your state of mind. She is genius. She might be unwell but she would ensure that your tiffin box is ready on time. You would keep shouting at her for trivial things, you are not able to get because you forgot where you kept; she would still kiss you, hug you and find it for you. Before you complain about anything, she resolves it. No matter how much I write, the words would appear too small. Always for you, selflessly. But, why suddenly a post on mom?

The thought started with one of my friend explaining me what kind of boss he has got. And I pray god, nobody gets that kind of boss ever. For everything the answer is ‘no’. My friend is misfit in the role, yet by force he is asked to adapt. The work has least challenging tasks and all his previous efforts, knowledge acquired are at stake. The boss doesn’t listen to anybody. He only looks for higher number, higher margins. For him, people are insignificant. According to so many HR surveys conducted, employee derives maximum satisfaction from appreciation, second from good work. The last on the list is monetary benefits. A simple proven fact of ‘handling people well’ is defied in this case. So what does it take to qualify for being a manager? 10 years in industry, that’s it! A PMP certification?

There is no shortcut for success. A degree, a certification just clears the entry barrier. Theory is always ideal but far from actual situations. Number of years just adds on your resume, the nature of work makes all the difference. Understanding people is pivotal. The demands of fellow associates are never too many and it is never out of reach. The right attitude towards employee is all that is required. Keep motivating employees; try to push them to their limits. Arrange some training for them, make them feel that they are being thought of and taken care of. Arrange regular interactive fun at work, not just for the name sake but employee should be able to derive fun out of it. Go out for team lunch and team movies. Picnics are best way to unwind and get closer. A satisfied employee would put everything in work to give best output. And then you never have to worry about attrition, profits, margins, growth. Everything falls in place automatically.

fOoD fOr ThOuGhT: The newspapers are hovering with rising attrition rates every day. The solution isn’t a rocket science. ‘Manage People’ properly. Listen to them and take inclusive decisions. Number of years in the industry doesn’t make an individual a good manager, listening to people and acting towards it, thus!

Business School degree’s applicability in Indian context.

A friend of mine pursuing PhD from IIT Powai keeps me on the toe most of the times. His views are thought provoking. The other day I was chatting with him and we started discussing applicability of management degree in Indian context. Though we couldn’t talk much, here are my views on the topic.

In my two years of grinding at one of the prestigious management school, I have studied and solved more than 100 case studies apart from the regular curriculum. Case study is best way of teaching as it gives insights to numerous factors integrated with each other. It is like practical examples getting solved in class rooms, hence giving exposure to real life scenario. If I retrospect, the case studies mostly dealt with American and European MNCs chasing and expanding at various geographies worldwide. It focused on issues that they faced while expanding overseas. How some xyz company has changed the landscape, or changed the face of an industry. From McDonald’s supply Chain issues, South-West Airlines game changing strategy to Wal-mart, Coca cola and Nestlé’s Maggi... mostly the cases were about developed countries and issues faced by such countries. The cases dealt with subject including strategies, stern labour laws, supply chain, merger and acquisitions, branding, positioning, managing working capital, capital budgeting, etc. The depth and breadth was very wide.

Yet it somewhere missed the Indian story. I am not able to recall all the cases, but I did study few cases which dealt with companies like the Unilever and P&G and few others, entering in Indian markets. I think Big Bazaar could be a great case study in itself. No one taught or thought of creating a hyper market with stuff arranged in chaotic manner to give it an “Indian bazaar” look, the way Indians like to shop. The success of Café Coffee Day is keeping world biggies like Starbucks at bay restricting its entry into the Indian markets. The positioning, location of the outlets and the youth appeal has seen the brand become stronger and stronger. The pricing is perfect; the management knows how much a college student’s pocket can afford. Haldiram’s is another case in point for strategies revolving around sales and distribution. You go to any place in India, on any railway station and you would find a Haldiram’s namkeen packet. Parle is another example for that matter. BCCI -the money minting machine dominating the world of Cricket, Indian railways, IPL, Chanakya neeti, Reliance Industries refinery plant, Tata Nano, the dabba walas, the networking of locals in Mumbai, etc. There are many many Indian examples which are worth studying giving great insights into various aspects.

I think we need to focus on how corporates of foreign origin deal with various issues when they try to expand in difficult geographies. They teach us how to handle language and cultural barriers, how to localize and keep pace with grow. Sitting in class room, we get to know challenges in growing business in countries like the US, France, Germany or Australia for that matter. It definitely gives exposure of world class and our thought process becomes much more informed. We become globalize and think as a global manager. We dissect strategies of Wal-mart, we find follies, think out of box and present the case to the class and submit our recommendations. We say that the company should have done these things and they could have saved these many million dollars additionally. I have my self submitted a research report comparing the strategies of Jack Welch, ex-CEO of General Electric and Jeff Immlet, the present CEO of GE. It was appreciated but it remained on papers. Had I studied JRD Tata’s vision and Mr. Ratan Tata’s vision and submitted it, possibility of its application would have increased. I work in an Indian MNC and I hardly apply what lessons I learnt during my management studies. Though the outlook is global. it is macro in nature. The skills developed are utilized but I see a huge gap between what is taught and what is applied.

The percentage exposure needs to shift a bit. If the proportion of content shifts from developed counties to developing nations the applicability would increase at work place. Our thoughts will be more realistic. We will think and innovate with some practicality in it. The second fastest growing economy is vast and diverse and a difficult market to operate in. It is religious by nature dominated by middle class psyche, divided into rural-semi urban and urban markets, the demography mix is unique. The consumer is cautious as information has empowered him and expects a lot from the manufacturers/ service providers. The youth is modern in outlook yet its core values are very much rooted. Somewhere that Indian heart beats loud. The number of Indian brands nurtured domestically knocking at the global level to get recognized; even the fastest growing economy cannot match.

fOoD fOr ThOuGhT: Every case study, irrespective of the geography, company or subject it deals with, hones the skills to match the corporate requirements. But if the curriculum increases share of case studies enumerating Indian scenario or scenarios from developing nations, may be from 15% of all case studies to 40%, the young guns would relate to it more. It will help in channelizing thoughts with lot more practicality and applicability.

Legalizing betting: Morality over-powering economic gains?

I remember betting with my sister on small small things. As trivial as who will reach home first from tuition classes, who will beat whom in the game of chess, to whom does mummy loves more, etc. The winner’s take away use to be a Kismi-toffee bar or a Dairy Milk or a Fruit and Nut. Mostly we ended up sharing the chocolates 50-50 percent, that too with a fight on who got a little bigger! Small things are so beautiful! But as the stake increases, the gravity of situation gets compounded.

In the on-going IPL saga revolving around Mr. Lalit Modi and the allegations put on him, some where it was mentioned that he was also involved in betting matches and tarnishing the face of cricket further. And then I thought why isn’t betting legalized in India? And then I thought why should it be legalized, in the first place? Does it exist (legally)? O yes! It does! We have legalized betting in horse races, gambling in casinos and can easily find lotteries up for sale outside temples and in busy markets, especially during festival times.

Gambling/ betting is defined as wagering of money or something of material value on an event with an uncertain outcome with the primary intent of winning additional money and/or material goods. Typically the span of time between speculation and outcome is very short.

In developed countries like US gambling is legalised but not all forms and with heavy restrictions. In the year 2006, gaming activities itself generated gross revenues of $90.93 billion. In states like Nevada, casino is legalized but with heavy state restrictions. Both state and local governments impose licensing and zoning restrictions. Economy of Las Vegas is thriving predominantly on the gaming and tourism business. The story is no different in Louisiana, Illinois, Detroit, New York, California and many other places and countries. But the system is so efficient that if try to dig, we wont find a politician or a state minister holding stake in the business illegally. The policing is very strong and efficient.

In India gambling and bookmaking is not legal per say. Few exceptions are there like limited number of casinos is allowed to operate in Goa and Sikkim. Betting in horse racing is legal and can easily be witnessed in Mumbai and Pune circuit. Pretext for legalizing it was horse racing involves skills and isn’t mere speculation. In the 1970s and 1980s, Mumbai saw Matka gambling a form of gambling until police broke down the illegally operating establishment in 1990s. Lotteries are legalized but are controlled by the state or central government.

I think betting should not be legalized. It is like a short cut route for making big money. Since the demography of India comprises youth in majority, legalizing might paralyze the “working psyche” of the country. When we are young we believe we can do any and everything. Sky is the limit and barriers are just like commas and not full stops. Such confidence will back fire in the game of speculation. We Indians are proud of its rapidly growing middle class. The growth is majorly because of the hard working nature and ability to set targets and achieve them. Betting, where entry barrier is least, can challenge the foundation of our strong economy. No doubt it will churn huge amount of money for the government and such money can be used for the infrastructural growth. But it is not worth having a developed nation with paralyzed future.

fOoD fOr ThOuGhT: Considering the fact that the demography of India is dominated by young and working class people, legalising can cripple the economy. 'Hard working' psyche might get replaced by 'making shortcut' psyche. In the long run, it would prove more of  a hazard rather than any positive for the society.